Roadmap training modules

Better Chicken Commitment roadmap training modules

The implementation of the Better Chicken Commitment is a major focus of our work with companies. Broiler welfare will only be improved when all criteria of the BCC are fulfilled.

Developing a roadmap for transition, with progressive timelines for implementation and buy-in from all stakeholders involved in the process, is needed to ensure deadlines can be met. This process involves different stakeholders and often complex supply chains which vary significantly between companies. In order to reach and support more businesses, we have developed three training modules to help committed companies in the development and implementation of their ECC/BCC roadmaps.

Roadmap module objectives

• Equip and empower companies to investigate their supply chains
• Identify solutions to challenges and barriers
• Give companies confidence to develop a roadmap for implementation
• Inspire companies to promote their commitments
  

The content of each module is as follows:

Module 1 – The ‘What’ and the ‘Why’

• BCC Overview
• ECC/BCC and the science behind the criteria
• Challenges and barriers
• Introduction to the roadmap
• What’s your company’s Why?

Module 2 – The ‘How’

• Definition of a roadmap and different types
• The Roadmap Quadrant Overview:
  • The Business Case
    • The Supply Chain Team and the How
    • The Marketing Team and the Why
    • The Finance Team and the When
    • Strategic alignment from the top
  • Supply Chain Mapping
  • Supply Chain Solutions
  • Marketing and Communications

Module 3 – Marketing and reporting

• The role of the marketing team: promoting the commitment, transparent transition and increased consumer engagement
• The ‘Better Chicken’ Visual Identity
• Make the most of your marketing
• Guidelines to report on progress towards the BCC

Reach out now for more information and get access to the training modules!