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The escalating demands of a growing and increasingly affluent world population are putting the natural world under mounting pressure. Human use of land, along with climate change, is undermining the Earth’s ability to deliver vital life-support services.
Maximising yields and expanding cropland at all costs, irrespective of the impact on the animals, people and the planet, is not necessary to feed the world now and in the future. Abandoning environmentally damaging intensive farming will not jeopardize future world food supplies, especially if people in developed countries adopt healthier, lower-meat diets.
